February 5, 2010

New "Owl Like" Logo is Not The Secondary Logo?

There's been a lot of interest in the new design (above) that appears periodically among advertisements below the scorer's table at Washington Men's basketball games.

The design debuted Jan. 30 at the Washington State game, however, a school spokesman said it is not a new logo, but rather an "in-house graphic to promote Husky athletics." There's no plans by the school to place the graphic on merchandise.

Washington is slowly phasing out its secondary logo, a profile shot of Husky that's been dubbed "The Weasel" by detractors. The school hasn't used the logo in several years, however, marketers have included it on a few items recently.

UW spokesman Richard Kilwien said the school is exploring the possibility of adding a new secondary logo, but said the new horizontal graphic depicting a pair of menacing Husky eyes is not a possibility.

"The W logo is the strength of the University of Washington's athletic brand," Kilwien said

Originally posted on the Seattle Times hoops blog.

1 comments:

The Logo Maker Friday, February 05, 2010 9:40:00 PM  

I think this is an excellent post. Consulting with a designer can save you a lot of headaches…especially if you have a vague idea of what you want, but can’t quite get there yourself.

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